Who Are We? We are Whiteco International -- the leader in reaching the Mobile Influential consumers of Shanghai, China.
What Is Our Focus? We execute marketing strategies for Shanghai 's Business-to-Business community by way of Large Format highway billboards.
Why Large Format Highway Billboards? Because billboards deliver unquestionable results. Not only do billboards efficiently deliver your message to a target segment of the population, they also communicate a message in a highly visible, uncluttered manner. The bottom line is that your advertising message is seen by the most desired individual... the consumer.
Why Shanghai? Shanghai is the largest and fastest-growing city in China. Beijing has designated the Pudong District of Shanghai as "China 's future economic, financial and commercial center--and a showcase for economic development". Shanghai/Pudong is being promoted internationally as the NewYork/Wall Street of China, bringing with it the economic growth of a major city. Additionally, surveys show that household incomes for Shanghai residents have tripled since 1991, and are currently five years ahead of any other Chinese city.
Why Are Billboards So Effective in Shanghai? In Shanghai, an individual 's mode of transportation is a strong indicator of their buying power. Keeping this in mind, we have developed a strategy called Transportation Segmentation that targets the Mobile Influential group traveling Shanghai 's highway systems; the result is that our inventory of high-quality billboard displays reaches your target audience... those with money to buy your products.
Why Enter the Shanghai Market Now? Because the most successful companies knowthat the best strategy for capturing market share is to first capture mind share of the Early Adopters. The first companies to enter a market typically have two distinct advantages: (1) First Mover Advantage, which allows a new company to secure key distribution points and clients; and (2) Top of Mind Awareness, a facet of recall, which places your product above your competition in the consumer 's mind. To attain these strategic advantages, a high profile, ongoing advertising campaign must be undertaken, in which highway billboard advertising can be key.
Why Target Early Adopters? Because Early Adopters tend to be society 's influential pioneers and opinion leaders and are wealthier, higher educated, more venturesome and more mobile. This segment represents the upscale 15-20% of all prospects that, historically, are the first to purchase new products and services. They are also most likely to influence the purchasing habits of other groups outside of their own. In China, Early Adopters are a perfect demographic match with the Mobile Influential segment described above. The prime target for a newly introduced product or service in any market is the Early Adopter segment-targeting them is the best investment of your marketing dollars.
